How Marketers Are Spending Their Money in 2023

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2023 Marketing Spend: Trends and Projections

Marketing is an essential component of any successful business, and with the constantly evolving landscape of technology and consumer behavior, it is crucial to stay ahead of the game. In this article, we will explore the trends and projections for marketing spend in 2023, and provide insights on how businesses can allocate their resources to maximize their ROI.

The Rise of Digital Marketing

With the world becoming increasingly digital, it is no surprise that digital marketing will continue to dominate the marketing landscape in 2023. In fact, according to a recent study by eMarketer, digital ad spending is projected to reach $526 billion by 2024, accounting for 67.2% of total media ad spending.

This shift towards digital marketing is largely due to the rise of mobile usage and social media platforms. Consumers are spending more time on their mobile devices and social media, making it essential for businesses to have a strong digital presence. In 2023, we can expect to see more businesses investing in search engine optimization, social media marketing, and mobile advertising.

The Importance of Personalization

Consumers are becoming increasingly sophisticated and demanding when it comes to the content they consume. In 2023, we can expect to see a continued focus on personalization in marketing efforts. Personalization involves tailoring content and advertising to specific audiences based on their interests, demographics, and behavior.

By utilizing data and analytics, businesses can gain valuable insights into their target audience and create personalized marketing campaigns that resonate with their customers. In fact, a recent study by Epsilon found that personalized emails have an open rate of 29%, compared to the average open rate of 17.6%.

The Growing Significance of Video Marketing

Video marketing has been on the rise for the past few years, and in 2023, we can expect to see it become even more prevalent. According to a recent study by Wyzowl, 85% of businesses use video as a marketing tool, and 92% of marketers say that video is an important part of their marketing strategy.

Video is a highly engaging and shareable medium, making it an effective way for businesses to connect with their audience. In 2023, we can expect to see businesses investing more in video content creation, including explainer videos, product demos, and live streams.

The Role of Influencer Marketing

Influencer marketing has become a popular tactic for businesses looking to reach a wider audience and build brand awareness. In 2023, we can expect to see this trend continue, with businesses partnering with influencers to promote their products and services.

According to a recent study by Influencer Marketing Hub, businesses are making an average of $5.78 for every $1 spent on influencer marketing. This high ROI is due to the fact that influencers have a loyal and engaged following, making them a trusted source of information for their audience.


Marketing spend in 2023 will be characterized by a continued shift towards digital marketing, a focus on personalization, a growing significance of video marketing, and the role of influencer marketing. By understanding these trends and projections, businesses can allocate their resources effectively to maximize their ROI and stay ahead of the competition.